Beauty for a Better Life programme is about helping vulnerable groups feel better and do better. Through beauty, this initiative makes a pivotal contribution to rebuilding confidence and getting lives back on track. We fund beauty and wellness treatments in medical and social settings as a way of helping vulnerable individuals on their path to recovery and supporting them to become part of our society again, knowing that physical appearance plays a fundamental role in boosting self-esteem, fighting spirit and social belonging. Finally, our Beauty For a Better Life programmes are also helping vulnerable people in more than 25 countries access employment by providing high quality training opportunities in different beauty professions.
MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division. Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Before he founded Matrix, Mr. Miller was a hairdresser for over 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individually applied eyelashes. He formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product. In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional haircare buyers. “I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business and I liked it better,” he said. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, over two decades later, the Millers’ original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of haircare, haircolor and texturizing products including: Biolage, Oil Wonders, Total Results, COLORINSIDER, SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth and Style Wave.